“There is no better time to boldly invest in our beliefs than when the economy is not at its best,” Thayalan Bartlett, Chief Executive Officer, MullenLowe Group Sri Lanka said yesterday.
He was commenting on the formation of the MullenLowe Group- Sri Lanka and its five independent verticals. MullenLowe- Sri Lanka launched its sister agency LoweLintas which will now come under the MullenLowe Group-Sri Lanka.
“This is our small contribution to bring about optimism with purpose for Sri Lanka and our clients. In conditions such as these, marketers want their brands to be brave and we have been an agency known to respond to this call. We have upped our offering by Hyper bundling our areas of expertise to meet the challenges of our times,” he added.
MullenLowe Sri Lanka has been crowned the most effective agency of the year at the Effie Awards Sri Lanka for the past two years in a row and is the reigning gold award winner at Campaign Asia Magazine Creative Agency of the Year (Rest of South Asia category).
In a recent interview Virat Tandon, Group CEO, MullenLowe Lintas Group - India praised the agency claiming it to be one of the best performing offices across its South Asia network.
These accolades are backed by an impressive business performance with the company continuing to dominate 80% of the top 10 advertised categories and 50% of the top 20 advertised categories for three consecutive years making it the single largest creative agency in the country. The company doubled its revenue in four years, largely fueled by new business wins. New business for 2019 has clocked a healthy contribution to revenue at 18% with 2019 slated to be its best year ever. The company is expected to grow by 29% over 2018 and 7% over its budgeted revenue for this year. All this was achieved despite 3% of its total revenue getting wiped-off following the events of 21/4.
Bartlett attributes the success of MullenLowe to the defiant spirit of the team that helped the company rebound fast from the adverse effects of the April incidents. In hindsight the terribly unfortunate events also brought out the best in us as a team and he recalls the agency’s new business team taking-on a new brief a day after 21/4.
“We knew we had to do our bit to overcome a seemingly hopeless situation during what was a severely challenging and emotional time for all of us.If we hope to turn around businesswe could not afford to get distracted by terrorists who had left the economy ina disastrous situation,” Bartlett said.
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