Interbrand, the world’s largest and most influential brand consultancy, announced the 20th edition of the Best Global Brands report.
This year’s report sees Apple, Google and Amazon retain their position as the three most valuable global brands respectively.
Apple and Google retained their top positions for the seventh consecutive year. Apple’s brand value grew by 9% to USD $234,241, while Google’s grew by 8% to USD $167,713m.
The remainder of the Top 10 comprises: Microsoft at #4 (USD $108,847m), Coca-Cola 5 (USD $63,365m), Samsung 6 (USD $61,098m), Toyota 7 (USD $56,246m), Mercedes-Benz 8 (USD $50,832m), and McDonald’s 9 (USD $45,362m) and Disney 10 (USD $44,352). Uber joins the world’s most valuable brands at #87 (USD $5,714m) and LinkedIn at 98 (USD $4,836m). But the Best Global Brands report was less welcome for Facebook, which dropped out of the Top 10 after falling 11.8% in 2019 and now sits at 14.
The 20th edition of Interbrand’s annual brand valuation report features a series of individual sector reports which delve deeper into the travel, retail & luxury, technology, media, automotive, and financial services industries.
The top growing sector for 2019 was Luxury. This sector has the highest average brand value change against last year’s figures, rising from USD $105,783 to USD $117,785, an 11% growth rate.
Mastercard was the leading growth brand, shifting 8 places to 62 as a result of a 25% increase in Brand Value (USD $9,430m).
Other top performers include Gucci, which ranked #33, increased by 23%, with a valuation of USD $15,949m and Adobe ranked 39, which increased by 20% to USD $12,937m. Dell returns at 63, after a six -year absence, after re-listing on the stock market, (USD $9,086m).
Interbrand developed the practice of brand valuation and was the first company to have its brand valuation methodology certified as compliant with the requirements of ISO 10668 (requirements for monetary brand valuation).
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