Singer Sri Lanka PLC, the country’s premier consumer durables retailer in a pioneering virtual launch recently unveiled an all new entertainment product portfolio from Sony including 4K UHD Android Television series, new range of Sony Audio systems, Active Noise Cancellation powered Headphones and range of Sony Sound Bars.
The launch event was the first of its kind organised by Singer featuring a massive audience and it was streamed live via several platforms including Social media channels of Singer, Sony, Chanux Bro and many other community and celebrity pages, providing access for the general public to get to know of the new products while being entertained at the same time.
Aiming to offer a new experience for the viewers, the event was hosted by Sri Lanka’s most popular tech YouTuber, Chanux Bro who has over 1Mn subscriber base in YouTube. With hands-on experience in tech reviews, Chanux Bro treated the viewers with a wealth of knowledge on the new Sony products, their advantages and why they are best suited for modern living.
The launch event was illuminated by the participation of the music sensations, Bathiya Jayakody and Santhush Weeraman (BnS) who are also the Brand Ambassadors for Sony. BnS entertained the audience to a thrilling music filled evening.
Singer Sri Lanka’s Marketing Director, Shanil Perera who attended the virtual event shared, “This virtual event is not just a product launch, we wanted to entertain our viewers tonight and bring happiness to them who are sort of distracted by the COVID situation without being able to attend to any kind of entertainment events.”
“Sony brand is closer to the hearts of many Sri Lankans. Singer has given us enormous support in taking Sony’s entertainment solutions to a wider audience in Sri Lanka. This virtual event was a truly remarkable experience for all of us and I am certain that our customers have warmly embraced the whole event. We convey our gratitude to Singer for making a wonderful arrangement in launching the new products,” stated Sony Sri Lanka Representative Office Branch Head, Justin Wong.
The newly launched 4K UHD X75H Android TV series features Sony’s signature tri-luminous display bringing vivid colours and fine details while the Bass Reflex speaker delivers impressive low-end sound which is ideal for watching movies.
Made with an attractive design, the new all-in-one audio systems from Sony are MHC-V13D, MHC-V43D and MHC-V83D. The major attractions of these highly powerful audio systems powered by Bluetooth technology are omnidirectional party sound, omnidirectional party light and speaker light, corner protectors and castors for easy transportation.
The newly launched Sony 1000XM4 Active Noise Cancellation headphones are the world’s best selling headphones and are considered to be the best in the Active Noise Cancellation category.
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