Newton Lanka, an extension of Newton TAC Malaysia recently provided Safe Shoppers tool kit for Domino’s in a bid to strengthen the Zero Contact experience for Dine-In.
The campaign was launched as part of the Newton’s Safe Shoppers programme considering the reluctance shown by customers to dine at restaurants and cafes due to safety concerns and focusing on the safety of walk-in customer’s post-COVID 19.
Domino’s has launched zero contact delivery and takeaway and extended the same concept for dine-in with safety and fun. Domino’s roped in Newton Lanka to further strengthen the Zero Contact Dine-In experience for walk-in customers. Newton Lanka with its Safe Shoppers program introduced a number of creative solutions ensuring an enjoyable and safer outing for those who dine in at Domino’s.
Some of the measures introduced were displaying of safety protocols through cheesy messages, which is a more casual way of creating awareness rather than instructing. Newton Lanka also installed an elbow door handle to assist in door opening, which further minimizes physical contact.
“We consider safety as a top priority in providing a conducive space for our customers to enjoy their best moments with Domino’s. So we launched the Safe Shoppers program, which creatively mixes being safe while experiencing fun times in the safest way possible.” shared Reshad Mohideen, Director at Newton Lanka.
Iranga Dharmawardhana, Country Manager for Jubilant FoodWorks Lanka said, “Domino’s is committed to creating the safest possible environment for all our customers and therefore we wanted to extend our Zero Contact Delivery and Takeaway commitment to the Dine-In offering as well.”
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