The SLIM Nielsen Peoples Awards 2020 will take place this Friday, 6 March at Waters Edge for the 14th consecutive year.
Organized by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka, together with one of the leading research agencies in the country, Nielsen Company Lanka, the Peoples Awards will crown the brands and personalities that have captured the hearts of the people.
The unique award selection is done solely by the vote of the people, taken during research conducted by Nielsen, and is deemed one of the most popular marketing awards in Sri Lanka.
The research is conducted covering all 25 districts of the island to best appraise the opinion of the general public about the brands and personalities they love and respect.
The categories cover more than 40 segments and awards, and include the People’s Brand of the Year, FMCG Brand of the Year, Household Care Brand of the Year, Beverage Brand of the Year, Food Brand of the Year, Television Channel of the Year, Advertisement of the Year, Film of the Year, Television Program of the Year, Male and Female Singers of the Year, Actor and Actress of the Year, Sports Person of the Year, and Youth Brand of the Year.
Five new categories have been added this year - FMCG Snack Brand of the Year, Telecommunication Brand of the Year, Hotel Brand of the Year, School Supply Brand of the Year and Youth Choice Service Brand of the Year.
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