Bank of Ceylon won the “People’s Banking Service Provider of the Year” at the SLIM Nielsen Peoples Awards 2020. This prestigious event is all about what the “the True voice of Sri Lanka” has to say about a brand.
It is all about how a brand has made an impression on the people of this country-of how well it has harmonized with the heartbeat of the nation-a measure of its strength as a brand.
This event, organized by the Sri Lanka Institute of Marketing(SLIM), the national body of marketers in Sri Lanka, jointly with Nielsen Company (Lanka) Private Limited, is one that brands and brand custodians in the country look forward to.
This event is the platform that demonstrates the strength of a brand’s equity, which arises from it being a true “choice of the people” from amongst all renowned brands in the country. All award recipients are selected through an island-wide survey conducted by the Nielsen Company (Lanka) pvt. Ltd, which is one of the renowned multinational research companies in the world. This independent survey demonstrates the brand’s attachment with the people and the effectiveness of the brand’s communication towards them. Annually Nielsen conducts a large scale survey across all 25 districts of Sri Lanka covering citizens between the ages of 15 to 60 years, who will be interviewed and asked to recall their favorite brands for various categories. “The achievement is evidence that our strategic thinking and investments made to project the brand “BOC” and to establish it amongst the people have been a fruitful one. I wish to take this opportunity to thank the whole staff of our bank for the hard work and commitment to develop “BOC” brand as an accomplished brand through the true voice of the people,” stated the Acting General Manager, D.P.K. Gunasekara.
The Brand “BOC” has been named as the Country’s No.1 Banking Brand for the last eleven consecutive years by the Brand Finance Sri Lanka and this has been restated at InterBrand “Best Sri Lankan Brands” inauguration convention.
Considering the impact the “BOC” has over the Sri Lankan community the CMO Council Asia conferred the Master Brand Status for the year 2017-2018.
“Your heartbeat Vs the Nation’s heartbeat?”-the theme of the SLIM Nielsen People’s Awards could not have expressed it better.
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