“Bank for Everyone,” a 360-degree communications campaign, conceptualized and executed by DFCC Bank’s creative communications partner, Storybook, is creating waves of interest among the target audiences. The campaign was initiated to increase awareness and create buzz around the bank’s retail banking services range that cover a wide variety of consumer needs.
DFCC Bank started 2019 with an increased focus on penetrating the consumer banking sector, Storybook was appointed as one of their creative communications partners. Following a period of introducing new products, business promotions and expanding their physical presence across the country, DFCC Bank’s key objective was to be positioned as the one-stop shop for all banking needs of everyone across the social spectrum.
With story-telling at the heart of its approach, Storybook’s campaign idea for the brief was to touch the hearts of consumers through subtle communication that speaks to the emotional side of the target audience. The idea was executed on TV, Press, Outdoor, and Digital mediums.
“As the only independent creative company of its’ kind in the country, we are proud of our work delivering results for our clients. As a creative company, Storybook’s forte is connecting brands with the people in a more humane way through the brand story. Proven success of our philosophy elevates our confidence to new levels and motivates us to aim higher as an independent creative agency,” said Subhash Pinnapola, CEO/Founder - Storybook.
The veteran adman and internationally awarded creative personality, Pinnapola, launched Storybook in 2018, entering the ad world as an independent creative company.
Subhash has been part of the judging panels for many prestigious international ad award shows, judging international work in the banking sector, the most recent being MIDAS 2019, the leading ad award show on finance advertising, held earlier this year.
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