Huawei Consumer Business Group announced the launch of the new HuaweiP10 and P10+, innovative and stylish smartphones, co-engineered with Leica, which bring professional studio-like effects to enhance your portrait photography.
Through a special partnership with Pantone Color Institute, the world’s pre-eminent thought leader on colour, the devices are introduced in the latest on-trend colours, specially optimised for their unique Hyper Diamond-Cut finish.
For the first time in a smartphone, Huawei P10 and P10+feature a Leica front camera, to complement their Leica Dual rear camera. By utilising the world’s most advanced photographic technology to create modern artistic portraits in Leica’s signature image style, the Huawei P10 and P10+ put all the tools of an artistic studio in your pocket.
As well as redefining portrait photography through the latest photographic technologies, the Huawei P10 and P10+ set a new standard in colour and design. Co-created with Pantone Colour Institute, the devices launch in two specially selected Pantone colours.
The result of hours of careful craftsmanship and cross-collaboration between Huawei and Pantone Color Institute, both colour ways have been specially optimised for the surface and texture of the Huawei P10 and P10+ to deliver smartphones that areas beautiful to look at as they are to use.
Richard Yu, CEO of the Huawei Consumer Business Group, said “With HUAWEI P10 and P10+ we have created a smartphone that revolutionises and redefines portrait photography. To match this innovation inside, Huawei’s partnership with Pantone Color Institute ensures that the devices are equally as beautiful on the outside.”
Huawei has also partnered with Chinese designer Ricostru to develop a new aesthetic for a new collection of HUAWEI P10 and P10+ accessories.
The collection features the mini smartphone bag; the perfect partner for the new devices. Small but stylish, the bag fuses retro and oriental elements throughout weaving textures and a sculpted architectural aesthetic.
To ensure that your new Huawei smartphone never runs out of power in the most fashionable way possible, Ricostru also introduces a unique, fashionable bracelet that can quickly transform from a chic braided band, into a mobile phone charging cable.
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