Thousands of travel industry professionals from more than 140 countries including Sri Lanka are preparing for the WTM London which began yesterday.
Organisers claim the event will be the largest industry gathering since the Covid-19 pandemic began.
The event organisers have now confirmed exhibitors from more than 100 countries signed in, while representatives from more than 141 countries and regions have signed up to WTM London’s Buyers’ Club.
These stand bookings demonstrate how many countries see the UK as an important source market in their recovery roadmap – and that WTM London is perfectly timed for 2022 inventory.
The event will also host tourism ministers from across the globe, industry experts, keynote speakers and members of the press. However Minister of Tourism Prasanna Ranatunga would not be attending the event.
“Also due t tight travel restrictions which were in place until yesterday by UK authorities only 6 members from Sri Lanka are physically participating. Twenty stall were taken by Sri Lankan and others would be represented by representatives appointed from UK,” a Sri Lanka participant from the WTM said.
UK tourism minister, Nigel Huddleston, said: “It’s been a challenging period for the travel and tourism sectors, but the huge international attendance at the World Travel Market is testament to the resilience and hard work of those in the industry.
“This landmark event in the travel sector calendar is once again offering brilliant opportunities to reconnect, innovate and build back better for the future.”
The show started with the presentation of the annual WTM Industry Report, which sets out the key trends that exhibitors and buyers need to know.
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