In an endeavor of promoting Sri Lanka’s traditional handicraft items, produced by local craftsmen to international markets, the Sri Lanka Handicrafts Board –Laksala yesterday send the first consignment of handicraft items including handloom products, batik costumes, gem and jewellery products, Ceylon tea,coffee, local ayurvedic products, organic and Cosmetic products to Florida Market in the USA under the supervision of Batik, Handloom and Local Apparel Productions, State Minister Dayasiri Jayasekera
According to the agreement signed by Laksala and its USA business partner Nelu all products available in the franchise showroom are sold under the world renowned LAKSALA’ brand which has been highly recognized among foreign tourists visiting the country. Laksala which was established in 1964 during the tenure of former Prime Minister Sirimavo Bandaranaike has been recognized as the country’s oldest State owned gifts and; souvenir shop. Currently Laksala has a 12- Showroom island-wide network, coordinated under the guidance of State Ministry Batik, Handloom and Local Apparel Productions.
State Minister Jayasekara thanked the support extended by the USA business partner Nelu and said the Laksala opened such franchise outlets in Dubai and Japan and also expected to open more overseas outlets in the future.
He said both Sri Lanka and the USA maintain a business relationship for a long period and the main objective of this new venture is to popularize Sri Lankan handicrafts in the USA since it will help Sri Lankan economy and also Lankan craftsmen.
Chairman, Laksa Lakmal Wickramaarachchi also attended.
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