One of Sri Lanka’s leading poultry producing giant Crysbro, renowned for its commitment to world-class quality assurance as well as an industry-leading vertically integrated manufacturing process, recently announced the launch of two new poultry products to the local market.
A guaranteed quality-controlled and home-grown product from start to finish, the two new products are the 12-cut “Lesi Chicken” pack and the “Frozen Griller Chicken” without giblet. Both new products are ISO 9001:2015, ISO 14001:2015, ISO 22000:2018 and Halal certified, reassuring the consumer that they are purchasing a high-quality poultry product. Commenting on the recent launch, Crysbro Senior Marketing Manager Amores Sellar said, “Our new poultry products are innovatively created to suit the personal preferences of every consumer. While convenience and nutritional value come with no doubt, the consumers can enjoy their chicken knowing that they are consuming a product that was crafted with much attention to detail and care, every step of the way.”
Additionally, this allows the company to proactively adapt to changing customer needs, without cutting down on, or halting operations for procedure overhauls.
Striving for perfection, in 2020 Crysbro introduced its molecular laboratory facility to its processing plant, marking it the first ever to be brought into the country.
Through this facility, Crysbro utilises the PCR (Polymerase Chain Reaction) system to detect common foodborne pathogens such as salmonella, Listeria and Campylobacter, which are three extremely common culprits of food poisoning.
By introducing new technology and safety measures into their processes, Crysbro is actively addressing the rising demand for poultry meat and eggs in Sri Lanka while greatly minimising risk to public health.
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