HNB Assurance PLC (HNBA) together with the College of Community Physicians of Sri Lanka (CCLSL) launched a community initiative to create awareness on the COVID-19 vaccination drive by way of a series of videos hosted on Facebook, LinkedIn and YouTube featuring Doctors of the College speaking on various aspects with regards to getting the COVID-19 vaccine.
Sharing his thoughts on the initiative, Chief Executive Officer of HNBA and its fully owned subsidiary, HNB General Insurance Limited (HNBGI), Prasantha Fernando stated, “HNBA and CCPSL have been working in collaboration for more than five years focusing on fostering healthy living within the community through the various initiatives that have been carried out over the years.”
Dr Nihal Abeysinghe, President of CCPSL stated, “Over the past few years CCPSL and HNBA have worked together in promoting healthy living initiatives through symposiums and various other activities across the country and this is another special initiative to both CCPSL and HNBA. It is no secret that there are many incorrect facts and myths on the COVID-19 vaccinations being shared especially on social media platforms and we believe that through this video series the general public will gain sufficient knowledge on the vaccination drive and educate themselves”.
Sharing his views, Head of Marketing and Customer Experience of HNB Assurance, Dinesh Yogaratnam said, “this initiative was launched with the primary purpose of getting the correct facts regarding COVID-19 vaccine out there into the community. Therefore, we worked with the College to develop a series of short videos in Sinhala, Tamil, and English that focused on areas such as addressing common misconceptions, what you should and should not do before and after you get the vaccination, the common reactions to the vaccine etc.
Being in a Q&A format the answers provided by the Doctors are in very simple layman’s language so that it could be easily understood by everyone. We have seen these videos gaining traction on the various social media platforms and reaching a wide audience and we hope it would encourage as many people as possible to get themselves vaccinated and continue with social distancing, hand hygiene and wearing masks.
HNB Assurance PLC (HNBA) is one of the fastest-growing Insurance Companies in Sri Lanka with a network of 63 branches.
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