The National Body for Marketing in Sri Lanka (SLIM) together with the Sri Lanka Inventors Commission (SLIC) launched the ‘Made in Sri Lanka’ platform to bring about recognition to Sri Lankan inventors, which was launched recently at Gangarama.
“Made in Sri Lanka” is an initiative aimed to assist and encourage inventors to come forward to exhibit their inventions and products and provide guidance to inventors as to how to better commercialize and market their inventions to prospective investors.
SLIM in collaboration with SLIC has stepped up to help these inventors achieve their dreams. The ‘Made in Sri Lanka’ initiative was launched with the intention of recognizing Sri Lankan talent and paving the way for Lankan inventors to convert their creations to successful businesses that would generate profits. This marketing-oriented platform further provides guidance to inventors on how to successfully communicate with investors and make their products more appealing to them through knowledge driven workshops.
The event was held with the participation of about 100 inventors. In addition to the launch, the inventors were granted an opportunity to exhibit and demonstrate their inventions and a workshop on marketing knowledge will be organized to support them.During this workshop the inventors will be given guidance in relation to commercializing the product, marketing the product and reaching out to investors.
The Covid-19 pandemic created a platform to bring forward the talented local inventors to showcase their creations regardless of the barriers and challenges they would have faced by the debacle caused by COVID-19. While adhering to social distancing rules, the target audience from around the country gathered at one destination at the launch of ‘Made in Sri Lanka’ to guide them on a clear path of work.
Speaking at the event Prof. Rangika Halwatura, Commissioner SLIC stated, “On a daily basis Sri Lanka witnesses many people who innovate and come up with new products. But commercializing those inventions are at a very minimal level in the country, which tends to continuously discourage these inventors. So our intention is to help add value to those inventions and make these investors into entrepreneurs, or create a platform for investors and inventors to meet, commercialise their products and carry them into local and international markets.” Roshan Fernando, President of SLIM said, “The National Body for Marketing- SLIM has always been in the forefront in promoting the future marketers of Sri Lanka through recognition, motivation and appreciation.
As a sub-project under the ‘Restart Sri Lanka’ initiative SLIM also spearheaded and shouldered the responsibility to encourage and assist investors by creating a market-oriented invention platform to support successful entrepreneurship.
In addition to taking every opportunity to build marketing platforms for Sri Lankans, SLIM did not hesitate to join this venture to help the local skills and talents of the country.”
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