Perez Daniel has been appointed Executive Creative Director of Loops, one of Sri Lanka’s premier creative led integrated marketing agencies. Perez has over 20 years of experience in the creative industry with a proven record of client satisfaction, business growth and impactful work.
Perez is an extrovert with a transformational leadership style and holds an impressive track record in advertising and marketing communications, having completed successful tenures at global marketing and communications powerhouses such as Wunderman Thompson, Young & Rubicam, Saatchi & Saatchi and DDB.
Discussing the next stage of his professional journey, Perez said, “The age of collectivism celebrates collaborative creativity. It is not just about creatives coming together, but a call for an integrated effort internally and externally. While integrated methods may give an eerie feeling to the selfish, it is a tried and tested model of creative leadership for those who consider the long run. I look forward to creating new trends and driving transformation in close cahoots with the rest of the Loopies.”
Perez has also worked with regional and global industry giants such as Sri Lanka Telecom, Sri Lankan Airlines, Sri Lanka Tourism Board, Dialog Telecom, Bharti Airtel, Pepsi Co, Seylan Bank, Fonterra, HNB, Unilever, The Hindu, Cinnamon Hotels & Resorts, Sheraton Hotels, Aitken Spence, Suntel, British Council, Johnson & Johnson, BBPL, Lanka IOC, Arpico Supercentre, Chaaya Hotels (Sri Lanka & Maldives), MAS, ANC, Sunsilk, Mountain Dew, Hashtag Jeans, BOI, Softlogic, ICL, S-lon, Jones Tea, Mount Lavinia Hotel, Janashakthi Insurance, The Indian Express and Arpico Insurance.
He personally spearheaded the launch of Bharti Airtel in Sri Lanka, built the brand-identity for Chaaya Hotels & Resorts [Sri Lanka and the Maldives], launched Arpico Insurance, re-positioned Arpico Supercentre, built a competitive culture for Contract Advertising [sub of Wunderman Thompson] and partnered in prestigious projects like So-Sri Lanka and Positive Sri Lanka. Perez has won several major national and international awards for his work.
Speaking about Perez’s appointment at Loops, Wasaam Ismail, CEO, added, “Our strategic goals have steered us towards a creative led integrated marketing approach. Such an approach has many advantages for clients including consistent messaging, greater brand visibility, a meaningful correlation between online and offline marketing and a focus towards fulfilling ROI driven objectives. Above all, an integrated marketing approach provides high cost efficiency.”
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