IMI Games, Sri Lanka’s premier online gaming platform by Arimac Digital has partnered with Sri Lanka’s first-ever home grown Pizza brand, Harpo’s Pizza & Pasta to launch their brand-oriented gamification project, ‘Harpo’s Pizza Rush’on IMI games platform. This new experience allows the plethora of Sri Lanka’s ever-connected smartphone users and passionate foodies, to play and win weekly prizes sponsored by the Harpo’s Pizza .
Founder and Chairman of Harpo’s Cafes & Restaurants, Harpo Gooneratne said,“The younger generation in Sri Lanka is always connected and informed more than ever before, mostly through smartphones. They are also a generation that seems to be giving a lot more prominence to the overall quality of life, in terms of new experiences, food, finances as opposed to just surviving. The partnership with IMI Games intends to capitalize on these facts to increase our engagement with this audience while also allowing them to experience high-quality food, drink and entertainment experiences of international standards, we continuously strive to maintain at our establishments.”
Harpo’s will use IMI Games as their exclusive media partner in an attempt to reach their target audience. With an already built audience of young nationals, IMI Games would therefore, be the ideal platform which corporates can run their customer engagement activities.
Founder and Chief Exectuive Officer of Arimac, Chamira Jayasinghe says, “Through IMI Games we have continuously proven our expertise in catering to the trilingual gaming market in Sri Lanka – there is something for everyone.”
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