Despite receiving threats from Corona Virus to the globally travel community, Sri Lanka Tourism’s Visiting Blogger Program kicked off promotions aggressively for the year 2020, by welcoming 27 high profile International Travel Bloggers, Travel Influencers together with their content supporters to experience “What is So Sri Lanka “and to endorse the island as one of the safest family holiday destinations in Asia.
With over 11 Million combined global travel seeking audience covering key 8 source markets (including UK, Australia, Germany, India, Switzerland, Norway, USA & Canada) This Social Media Influencer promotion expect to create over Rs. 29.8 million worth advertising value.
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| Family Bloggers shared their greetings on Social Media for 72nd Independence Day while touring to Nuwara Eliya |
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| One of the travel bloggers receiving a souvenir from Madubhani Perera, Director PR, SLTPB. (Acting Managing Director For SLTPB Madubhani Perera , Assistant Director PR (VJP) Chaminda Munasinghe , SLTPB PR Team welcomed the travel bloggers & influencers to Sri Lanka.) |
Selected High Profile Travel Bloggers & influencers were passionate on covering various travel segments including Family Travel, Adventure, Culture & Food, Nature & Wild, etc.
Over the 10 days of destination familiarization tour, bloggers split into three different groups to explore Sri Lanka covering, Kalpitiya, Wilpattuwa, Anuradapura, Habarana, Sigiriya, Pitawala Pathana in Riverstone- Matale, Kandy, Nuwara Eliya , Udawalawa and down south. The Programs were expected to showcase Sri Lanka’s rich product diversity with lesser known beauty, and warm hospitality.
During their tour in Sri Lanka, Scottish Family Travel Blogger Ms. Jenny Eaves from MONKEY & Mouse from Scotland stated that ‘she and her two kids had a memorable time in Sri Lanka and after a week completing the tour in Sri Lanka, still her two children talk about Baby Elephants they have seen in Minneriya National Park.
The bloggers & Influencers visited Kalpitiya & Chilaw area, welcomed by Hon. State Minister Arundika Fernando and expressed his gratitude for supporting to promote local tourism sector. As part of this international promotion, Sri Lanka Tourism invited the very first family travel bloggers from Europe, Australia & USA to endorse Sri Lanka as one of the safest yet exciting holiday destination for global family travelers.
In order to welcome the travel bloggers to Sri Lanka, an event was organized by Sri Lanka Tourism at the Mount Lavinia Hotel, Colombo on the 1st February.
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