In a world recovering from the economic downturn of the pandemic, the direct selling industry remains a robust sales platform that reaches customers in over 170 countries. With a year-on-year increase of 5.8% and as an industry worth USD 179.3 billion, the direct selling industry has grown despite COVID-19 conditions, due to its swift changing of business mechanisms to online resources.
According to statistics of the Direct Selling Association, the Asia Pacific with a 44% share of the global direct selling segment leads the world with 46 million people engaged as direct sellers; markets in Japan, China, Korea, Malaysia, Taiwan, Thailand, Australia, Philippines and Indonesia consist of billion-dollar markets with tremendous growth potential, as industry experts point out.
In South Asia, India, with over 5 million direct sales personnel, leads its pertinent to note that 60% of them are women. Across India, estimates show that the industry is experiencing growth with 800 entrepreneurs involved in this industry daily.
Analysts believe that the exponential growth of the direct selling industry is due to the way it empowers direct sellers and promotes engagement. The Associated Chambers of Commerce and Industry of India (ASSOCHAM) notes that in India for example, the industry is expected to reach Rs. 15,930 crore this year.Globally, the direct selling industry is recognized as an entity with an established presence across some of the world’s most advanced and highly regulated markets.
The industry started in 1855 when the first Southwestern Company was established in the USA. The most famous and trusted direct selling company based in the USA is Avon, the cosmetic company that empowered women with economic independence.
Ranking high at No 1 on the list of the biggest direct sellers is Amway, which pioneered the Multi-Level Compensation structure which has been emulated by many companies across the world.
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