SLTPB made its first successful participation for the year 2020 at South Asia’s Travel & Tourism Exchange (SATTE) 2020 in New Delhi, India, from January 8 to 10, 2020.
The colourful Sri Lanka stall showcased the creative thinking of Sri Lankan people, while a cultural dance troupe entertained the visitors to their hearts content. The Sri Lanka pavilion was officially opened by Upeksha Samaratunga, Minister (Commercial) Sri Lanka High Commission in New Delhi, amidst a distinguished gathering. 63 Industry members joined SLTPB at the event, to highlight Sri Lanka as one of world’s top travel destinations and to encourage more tourist arrivals to Sri Lanka. Sri Lankan Airlines also participated in this occasion, in order to give more clarity and recognition.
SLTPB also held a press conference to create awareness among the media and public about its latest promotional activities and plans for 2020 and promotional campaigns and fairs in which they hope to participate.
SATTE 2020 is India’s leading B2B travel trade engagement show which receives an enormous crowd of visitors each year. This year’s event successfully concluded with an increase in the footfall by a historic 40 percent in its 26th year. The three-day business networking trade show, SATTE 2020, was the biggest event ever with more than 1,000 exhibitors from over 50 countries and 28 Indian states.
India has been identified as one of the fastest growing outbound markets in the world and outbound tourist departures are expected to grow to 50 million in 2020. SLTPB has identified India as an important source market for Sri Lanka tourism.
As the SLTPB has been participating at SATTE during the past and a with the growing number of interest is shown by the industry. India is one of the top ten markets for Sri Lanka, which has brought a large number of tourists to the destination throughout the years.
The main purpose of participating at this event is to increase tourist arrivals to Sri Lanka from India in 2020, increase in arrivals of high spenders to Sri Lanka from India, encourage travel journalists, tour operators and bloggers to visit Sri Lanka and its lesser known attractions, so that Sri Lanka would be able to secure its place as an exciting travel destination with a load of holiday opportunities in store for the perfect traveler.
B2B meetings were also held between Sri Lankan and Indian counterparts, to increase the business relationship between the two countries and they were most interested in finding out new locations to spend their holiday.
Ajantha Rathnayake, Assistant Director and Officer in Charge of the Indian market, represented the SLTPB .
Up to December 2019, tourist arrivals from India were recorded as 424,887, where it showed a 16.4% change, compared with the same period in 2018.
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