Ideal First Choice, the multi brand total after care arm of the Ideal Group, is making rapid progress in Sri Lanka’s total after care market since the launch of the very first Ideal First Choice in July 2018.
The Ideal Group of Companies is one of Sri Lanka’s leading automotive after-market service providers focusing on the premium segment of automotive brands. Ideal First Choice is a unique concept by Ideal Group Chairman Nalin J. Welgama and Ideal Motors Director Automotive Chaminda Wanigaratne. The Ideal First Choice workshop operation is spearheaded by Deputy General Manager Lahiru Chamara Silva who has received his qualifications from The Institute of the Motor Industry (IMI), the prestigious UK-based professional association for individuals working in the motor industry. He has extensive experience working for global automotive giants in Sri Lanka and abroad.
The first Ideal First Choice workshop was launched in July 2018 in Yakkala and its network has rapidly expanded across all major cities of Sri Lanka. Currently, the Ideal First Choice hubs can be found in Puttalam, Jaffna, Tissamaharama, Kelaniya, Dambulla, Anuradhapura, Kurunegala, Ratnapura while the 10th service centre is to be opened in Galle in January 2020. All 9 existing Ideal First Choice service centres are state-of-the-art workshops that caters to all makes and models of vehicles and offers a complete range of services that includes Lubrication, Mechanical Repairs, Periodical Maintenance Service (PMS), Body and Paint, Electrical Repairs, A/C Repairs, Wheel Alignment & Wheel Balancing, Headlight Focusing, Hybrid Repairs, Tyre Repairs & Services and Roadside Assistance. It is also the only automotive after-market service provider in Sri Lanka that provides services to a full range of vehicles including motorcycles, cars, vans, light trucks, heavy trucks and even prime movers.
All services offered from Ideal First Choice are on par with manufacturers with trained technicians, workshop heads and engineers available for all brands of vehicles. The teams come from an automotive background with the technical staff having received their initial training from some of Sri Lanka’s leading vocational training institutes. Lahiru Chamara Silva said, “Since inception just over an year ago, Ideal First Choice has made its presence felt in the local market by providing a high-quality yet affordable service to all brands of vehicles. All 9 existing Ideal First choice outlets provide the same world-class service so that customers can drive into any outlet and receive a consistently high quality of service at all times.”
Ideal First Choice operates an island-wide free recovery service for accident repairs and roadside assistance (RSA) at a feasible rate, 24 hours a day, 365 days a year. Currently, a free towing and carrier facility is offered within a 50km radius of all workshops in Colombo and Gampaha districts.
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