SLIM Brand Excellence 2019 awards ceremony is due to take place amidst glitz and glamour at the Shangri La in Colombo today. The event will be attended by crème de la crème of the Sri Lankan marketing industry.
Business and Marketing personality, Amal Cabraal, will grace the occasion as Chief Guest. Cabraal is also the former Chairman of Unilever Sri Lanka and a past President of the Chartered Institute of Marketing - Sri Lanka Region. The guest of honor will be SLIM Past President, Deepal Sooriyaarachchi. Former cricketer Aravinda De Silva will be a special guest.
The award ceremony is the pinnacle event of the SLIM Brand Excellence Awards campaign. It is where the worthiest brands, brand custodians and managers receive due recognition.
Judged by a panel of eminent professionals led by Tilan Wijesekera, the Deputy General Manager of Retail Banking at Seylan Bank PLC, the applicants of SLIM Brand Excellence go through a comprehensive and thorough process until only the best of the best are deemed worthy to walk away with the Award.
This year saw the introduction of a new award category – the SME Export Brand of the Year, as a means of further boosting the standard of that particular segment of the industry. The highest number of 101 corporate entrees was recorded this year. This reflects the prestige of the awards amongst the marketing fraternity.
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