Sri Lanka Institute of Marketing (SLIM), the organizer of the Effie Awards in Sri Lanka, recently announced entry submission for its 2019 competition at a press conference, followed by a workshop facilitated by senior Effie Jurors.
Launched in 1968, by the New York American Marketing Association, the Effie Awards is recognized by advertisers and agencies globally as the pre-eminent award in the industry, honouring any and all forms of effective marketing communications that contribute to a brand’s success.
The competition calendar, entry categories with definitions, entry process, entry submission check list, reasons for disqualifications of an entry, judging criteria, Effie Index and point allocation etc., have been clearly set out in the Effie Sri Lanka entry kit.
In keeping with the ever-evolving advertising industry, Effie Awards Sri Lanka, in addition to the existing categories, has introduced four new categories this year’s competition such as Media Effies: Media Content Partnerships and Data-Driven, Specialty Audience: Influencers and Youth Marketing, Positive Change: Environmental Goods, Health: Disease Awareness and Education & Advocacy.SLIM also hosted a Breakfast meeting and interactive session for all Heads of Marcom agencies with the participation of senior jury representatives for the first time this year. Agency heads too provided valued feedback to enhance the standard of Effie Awards in a way the industry would benefit in the longer run.
“As our industry becomes even more complex, we firmly believe in adapting today’s communication realities and recognise the best campaigns that deliver clear results for their clients and in proving they really work. New categories have been introduced as the industry landscape changes and effectiveness must also remain dynamic and keep apace. The jury process too has undergone improvements this year such as involvement of international Effie jurors, stringent screening of entries, workshop for new jurors on effective entry evaluation,” noted Irfan Ahmed, Head of Jury, Effie Awards Sri Lanka and Director, Innovations Quotient (PVT) Ltd.
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