Phoenix Industries Limited, a leading company in the plastic manufacturing industry in Sri Lanka has taken proactive leadership by implementing a streamlined waste managementsolution which is a crucial and pressing need, to protect the sustainability of the environment, we Sri Lankans live in.
Over the past 40 years, Phoenix has successfully become a recognizable and acceptable brand due to the quality and reliability of their products, in both Business to Business and Business to Consumer channels, they have touched the hearts of all Sri Lankans in every strata of society.
Phoenix industries have a range of products going into various segments giving solutions to all household needs.
The clean and hygiene range comprise of a comprehensive waste management product range with different capacities.
Including pedal binsfrom 8L, 18L and 70L, and waste bins ranging from 20L to 660L in various colours, tailor made for waste segregation and disposal, at the home, office and factory.
As Sri Lanka is currently facing an environmental problem with regard to waste disposal, and Phoenix Industries, has developed a program, which focuses on enlightening society on the responsible disposal of waste, by introducing practices of waste segregation, through the use of colour coded bins.
Phoenix Industries believes that by instilling good practices of segregating waste, and recycling within the community could be the crucial stepping stone to overcome the waste management issues of the country.
Hence, their pilot project, under the banner “Towards a greener tomorrow” will be initiated in close collaboration with the Sri Lanka Port Management & Consultancy Services (Pvt) Ltd (SLPMCS) at the popular Galle Face Green, which is an iconic location in Sri Lanka.
The overall strategy would include the installation of heavy duty, purpose built, colour coded plastic garbage bins at the Galle Face Green to develop responsible waste disposal habits within the community.
The installation of these bins will be followed by a general awareness campaign that will initially focus on employees at the Galle Face Green, the staff of the SLPMCS team and other officials involved in the process.
Thereafter, Phoenix Industries intend to carry out a communication campaign for the public via an awareness video, posters, flyers and etc.
The final objective would be to reduce the volume of waste entering the landfill.
The initial project at the Galle Face Green would serve as a model for further projects targeted around the island by Phoenix Industries Limited, as a continuous sustainability initiative “towards a greener tomorrow”.
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