The Sri Lanka Institute of Marketing, the apex marketing body in the country recently launched the ‘SLIM Data-Driven Marketing Professional (DDMP).
The launch was held at Hilton Colombo Residencies with the participation of industry experts in the country, who joined the programme virtually. The ceremony was conducted under the auspices of Thilanka Abeywardena, President, SLIM and Nuwan Gamage, Vice President-Education, SLIM and Sanath Senanayake, Chief Executive Officer and Executive Director, SLIM.
Seninda Bandara, Lecturer, SLIM and Founder, Boutique Agency Network and Chamira Jayasinghe, Founder and Chief Executive Officer, Arimac joined the virtual launch as guest speakers to enlighten the audience with valuable insights on data-driven marketing and its significance.
DDMP is a three-month course that is focused on the theoretical as well as the practical context of data-driven marketing. SLIM DDPM is an ideal specialized programme designed to sharpen the knowledge of aspiring marketing managers both conventional and digital and provide the necessary understanding, knowledge and skills in data-driven marketing.
This professional qualification is curated in a way to evoke interest and educate about the essential applications and best tools in data-driven marketing, as well as blockchain technology to equip professional marketers to compete effectively and efficiently in their respective markets.
DDMP covers a wide scope including, data mining to analyzing and effective data-driven decision making. With the knowledge gained through this programme, marketers can streamline the digital marketing initiatives—the adoption of big data, cloud, social and mobile marketing campaigns—of their respective organizations to yield a better ROI. Commenting on the launch of DDPM, SLIM Vice President-Education Nuwan Gamage stated, “The entire world is driven by digitalization, which has changed our social behaviour, economic system and political landscape. To survive in such a technology-driven volatile environment, the objective of SLIM is to produce future-ready marketers.”
SLIM Lecturer and Boutique Agency Network Founder Seninda Bandara said, “The very idea of data-driven marketing is about how we capture, acquire, and integrate data at all touchpoints of the marketing process by using technological solutions such as artificial intelligence and machine learning.”
Arimac CEO Chamira Jayasinghe discussed the significance of data technology and its role as the next level of digitalization. He also stated about ‘Diyasen’, a case study developed by Arimac on the orientation of robotics in a Sri Lankan context.”
As per the World Economic Forum’s Future of Jobs report, 50% of all employees will need reskilling by 2025, as the adoption of technology takes the world by storm.
SLIM expects to enhance the value of the country’s human capital through various initiatives and create a future-ready Sri Lanka.
SLIM is the National body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.
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