ThirdShift, the Independent Media Agency of SHIFT, has won the Silver award for Media Agency of the Year for the ‘Rest of South Asia’ category, at the recently concluded ‘Campaign Agency of The Year Awards’ for the second consecutive year.
It is important to note that this win is undoubtedly a remarkable feat for the ThirdShift team who worked tirelessly towards navigating through an extremely unpredictable year.
Bearing in mind that this Media Agency ventured into the competitive media landscape in Sri Lanka only a mere three years ago, being the recipient of such a distinguished title within a short span of time is truly a tremendous achievement, and one that warrants due recognition and high praise. While acknowledging this award, the CEO of ThirdShift, Prasanga Jayatunga delved into the success story of his agency and the reasons for its steady upward trajectory.
He said, “We stepped into the media business landscape back in 2017. By that time, I had done my stint in the international media agency business and had been Leader, Mindshare and CEO of Media Factory. I was enriched by those experiences, and the idea of venturing out on my own had crossed my mind, specifically because I believed that I could tailor-make solutions and work with clients on Hand-Crafted Media Solutions.” Perhaps the yearning to be creative within the Media business is what drove me to agree with the Managing Director and Chief Executive Officer of Shift, Chrishani Kotalawela and Sujeewa Samarasekera, when they invited me to join them and start ThirdShift. Sujeewa and Chrishy were veterans of the industry but had never handled media, however, I took the opportunity that was given to me and went ahead with it. But awards like this really reminded me that as a team, we have done justice to our Clients and Client Brands; the real reason behind this company’s success.”
Talking about his team, he emphasized the pillars on which the Agency has been built on. Prasanga by expertise is a Media Analytics Specialist who believes, with great conviction, that creativity is the essence through which media can truly reach the consumer and leave a lasting impact on them.
Lasantha Mallawaarachchi, COO of ThirdShift and the Chief Negotiator who works with the Media Houses, navigates through the best deals possible, which in turn translates to ROI. He is a firm believer in spreading the media budget across touch points and making sure that the message reaches the consumer in a more engaging manner.
Asantha Kalyananda COO of ThirdShift who comes from a marketing background Former Head of Marketing at NLB. He functions in the capacity of ThirdShift’s Media Brand Strategist, strengthens client relationships and strongly believes that Sri Lanka is a heterogenous market despite its homogenous nature. With reference to the Shift Group, Prasanga said that in today’s brand environment which is extremely competitive and tough, having an Integrated, Digital and Activations arm in one building really helps in tapping a cross segment of talent and insight. ThirdShift works with many top-notch brands in the country and has earned the trust and confidence of its clients for the unique approach of looking at Media as a tool for Brand Building. “What we do at ThirdShift is not your usual Media buying and planning job.”
ThirdShift also bagged two Golds, a Silver and finalist awards at the coveted Effie Awards in 2019.
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