ThirdShift, the Independent Media Agency of SHIFT has won the Silver award for Media Agency of the Year for the ‘Rest of South Asia’ category, at the recently concluded ‘Campaign Agency of The Year Awards’ for the second consecutive year.
Bearing in mind that this Media Agency ventured into the competitive media landscape in Sri Lanka only a mere three years ago, being the recipient of such a distinguished title within a short span of time is truly a tremendous achievement, and one that warrants due recognition and high praise.
While acknowledging this award, the CEO of ThirdShift, Prasanga Jayatunga delved into the success story of his agency and the reasons for its steady upward trajectory.
He said, “We stepped into the media business landscape back in 2017. By that time, I had done my stint in the international media agency business and had been Leader, Mindshare and CEO of Media Factory.”
ThirdShift also bagged two Golds, a Silver and finalist awards at the coveted Effie Awards in 2019.
Lasantha Mallawaarachchi, COO of ThirdShift and the Chief Negotiator who works with the Media Houses is a firm believer in spreading the media budget across touch points and making sure that the message reaches the consumer in a more engaging manner.
ThirdShift works with many top-notch brands in the country and has earned the trust and confidence of its clients for the unique approach of looking at Media as a tool for Brand Building.
0 comments: