Singer Sri Lanka, a premier consumer durable retailer together with Dell Technologies has surged ahead as the dominant leader acquiring a sizeable and impressive market share for Dell-branded laptops.
While Singer is the exclusive distributor for Dell consumer laptops in Sri Lanka, significantly, the company has helped to drive Dell Sri Lanka revenue accounting for a bulk 70% of Dell revenues comprising all segments. Dell’s other channel partners share the balance 30%.
Marketing Director, Sri Lanka PLC Shanil Perera said, “Dell’s continued innovation and diverse product offerings reinforce its standing as the leading brand globally. We at Singer are recognised as the undisputed number 1 computer seller in the country. Together we aim to remain focused on providing best in class technology that meets the needs of our customers.”
Despite challenging market conditions, Singer’s solid growth is also due to the surge in remote work and education, as the pandemic continues to demand higher levels of laptop usage for working and studying from home catering to the new ‘normal’.
Dell offers a wide range of products to meet the diverse needs of its customers; the entry level range is attractively priced, in addition to high-end laptops such as the award-winning XPS13 range, recognised as the best laptop in 2020 and other gaming laptops.
Dell’s innovative in-house software ‘Dell Mobile Connect’, which seamlessly creates a bridge between a user’s smartphone and their laptop, ensure customers receive equipment that is superior, high quality and intrinsic in value.
Contributory to Dell’s accomplishment is Singer’s attractive payment easy schemes such as credit card offers, cash discounts and special student offers. Moreover, in the highly competitive consumer laptop market, Singer’s hire purchase facilities have afforded greater incentives for customers to own a laptop at an extremely accessible price and this has also fueled Dell’s market share growth.
An additional benefit offered by Singer is the extension of the applicable two-year warranty to a four-year period, its legendary service standards, enhanced e-commerce platform www.singer.lk and easily accessible extensive network of showrooms islandwide.
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