Nigerian national Wafailu Bello, the President/CEO of Bellmari Group and former Group General Manager of Dangote Industries Limited, was in Sri Lanka to have B2B meetings with the Idea Group Ltd.
Wafailu Bello is a brother of Aliko Dangote, the world’s wealthiest Black national.
The objective of discussions between Sampath Mayakaduwa, Chairman/CEO of Idea Group Limited and Wafailu Bello, was to seek possibilities of supplying ‘Idea’ products to the booming economies of Nigeria and its neighbouring countries.
They discussed a market development (entry) strategy, focusing Nigeria and neighbouring countries. They have thus witnessed the possibilities of capturing the Nigerian market for Idea products particularly, to cater to the growing construction industry in above countries.
Idea Group Ltd., is a Sri Lankan conglomerate with diversified business ventures, specializing in building material, catering to both local and export markets under the brand names of: i-Panel, i-Roof and Kalahari.
A spokesman from Idea Group who is a senior manager said, business discussions were fruitful and Idea products would be exported to Nigeria and its neighbouring countries in the near future.
The Bellmari Group has business interests in Energy, Lubricants, Maritime support services, Commercial farming and Logistics sectors.
Wafailu Bello, a true professional who after obtaining his Bachelor Degree in Banking and Finance from the University of Port Harcourt, has also obtained the Master of Business Administration (MBA) from Ferris State University. He has business experience at the highest level for over two decades. He has been in the field of business management for such a period. Idea Group of Companies that offered revolutionary, eco-friendly roofing solutions and interior decorating solutions to the Sri Lankan building construction sphere, is into diversification and exports. The company’s products i-Panel ceiling sheets and i- Roof thatching sheets are Top-of-the-mind products amongst Sri Lankan customers.
The Idea Group has introduced many environmental friendly products to the building construction sector. i-Panels are not made of wood, yet the products do not contain any hazardous elements for users. The company has contributed immensely for forest conservation by preserving trees. Ideal products are made to offer Teak, Mahogany and Burutha a wooden look.
The Idea Group of Companies introduces 100 percent Sri Lankan manufactured products to the marketplace. Consumers in any economic background could benefit from its Green-oriented roofing products. The Idea Group Limited factory situated in Katana, is the largest factory in South Asia that produces ASA Polymer thatching sheets.
The Idea Group having over 400 SIVILIMA and SIYANA showrooms throughout the island, is the Sri Lankan company that has the largest network of branches that cater to people of diverse social status.
In 2013, Idea group diversified its business periphery to unveil the ‘SIVILIMA’ network of showrooms. Within five years, SIVILIMA became a top-of-the-mind brand and a household name.
The technical plans of over 100 designs of i-Panels possess Patent license. Hence, similar designs could not be obtained from other brands in the marketplace.
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