CBL Samaposha partnered with the Ministry of Environment and the Environmental Authority in delivering the ‘Surakimu Ganga’ national project which aspires to minimize the impact that human interventions impose on the environment.
The project was launched under the patronage of the President, Gotabaya Rajapaksa at the sacred site of Ruhunu Kataragama by the banks of the Menik River.
As a sub initiative of the ‘Surakimu Ganga’ national project, Samaposha launched an environmentally friendly ecological bag which aims to effectively reduce the use of polythene and plastic bags within various sacred sites across the country. The eco-friendly bag donated by Samaposha to the public was launched at the sacred Pillava Bodhiraja Mahaviharaya in Boralesgamuwa recently, in the presence of the Minister for Environment, Mahinda Amaraweera who was presented with the inaugural eco-friendly bag by CBL Group Director Nishka Wickramasingha, CEO of the CBL Food Cluster Thilanka De Zoysa and General Manager Marketing Food Cluster of CBL Jayanga Perera.
Minister for Environment, Mahinda Amaraweera said, “Up to 50 Tonnes of plastic and polythene waste are collected at the Kataragama sacred site alone, annually. It is also reported that a considerable amount of polythene waste is generated from shops surrounding the sacred site. The Minister added that with government regulations seeking to limit and regulate the use of polythene bags, this ecofriendly bag has the potential to serve as a viable substitute.”
Highlighting the strategic impact that environmentally friendly, people-oriented business approaches could have on Sri Lanka’s long term Green vision, General Manager Marketing Food Cluster of CBL Jayanga Perera said, “Samaposha is committed to preserving the environment whilst nourishing the future generation of Sri Lanka with good nutrition and good values. As such environment conservation becomes a key aspect in building good values, where we believe that children are the key driving force for this change for the country and the world. Therefore, big and small initiatives would help to change mindsets towards reducing non decomposable plastics in some way.”
Samaposha is the flagship brand of CBL Plenty Foods, a fully owned subsidiary of the CBL Group.
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