Unilever Sri Lanka, one of the island’s largest fast-moving consumer goods companies, announced that it had expanded coverage of its uStore.lk e-commerce service to instant messaging platform Viber.
The service, which had been offered exclusively on Unilever Sri Lanka’s official e-commerce platform www.ustore.lk until now, has been extended to Viber, enabling more consumers the convenience of directly purchasing Unilever branded products from the safety, comfort, and convenience of their homes.
The www.ustore.lk service which was first launched in 2019, has gained significant acceptance by consumers since then as a preferred shopping destination of choice.
Here, the uStore.lk bot takes the form of a user-friendly chatbot, inviting customers to explore the store and select from any of Unilever Sri Lanka’s array of products, be it beauty, skincare, baby care, household care, oral care, laundry and food and refreshments. Consumers can also purchase the company’s Pureit brand from this service.
To avail themselves of the service, consumers need to simply access their Viber mobile application and search for “uStore.lk” to commence enjoying this new shopping experience.
Thereafter, it is simply about selecting desired products to a virtual cart and entering a delivery address. Check-out takes place with ease and purchased items are delivered directly to a customer’s doorstep thereafter.
Unilever Sri Lanka Customer Development Director Aruna Mawilmada said, “Even with a direct retail footprint, we are constantly on the lookout to pioneer further avenues of island-wide consumer convenience and availability for our products. The importance of sourcing innovative routes to market is further underpinned by the current pandemic that has gripped and challenged the normal routines of our consumers.
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