The World Travel Market (WTM) virtual event was held recently in London as a virtual event. Sri Lanka Tourism together with the Travel and Tourism industry participants took part in the WTM Virtual UK Travel Market which also included the Online Travel Conference and Exhibitions.
WTM is considered as one of the leading global events for the travel industry. It is a place where the professionals of the industry meet and conduct travel related business deals.
The show is an Annual event and has been staged in the Excel, London and has been acknowledged as the largest global platform for the tourism sector, which brings together and connects with, the leading tourism industry stakeholders in the world.
In 2019, Sri Lanka Tourism Promotion Bureau (SLTPB) collaborated with WTM as the Premier Partner of the Event, in which the entire world participated, paving the way for many invaluable international media interactions, prior to and during the travel fair as part of the benefits while maximizing strategic positioning of Sri Lanka as the Premier Travel Destination of the World.
This involvement as the Premier Partner of this event afforded Sri Lanka the strategic opportunity of being featured in the limelight.
The WTM virtual event was featured in “ConnectMe” meeting platform and all attended including the representatives from Sri Lanka Tourism, Sri Lanka High Commission in the UK and the industry participants were able to meet and network online with the stake holders of the UK Market including media, tour operators and other stakeholders related to the travel trade.
Appointments were made ahead of time with the UK stakeholders, allowing 30 minutes for each event throughout the three days, which enabled ‘one to one’ networking and meeting opportunities for many.
SLTPB created an eye catching virtual stand, which highlighted the unique features of the country with images and videos to entice and mesmerize the onlookers and relevant website links to those who interacted with the Sri Lankan representative contingent.
The UK market is one of Sri Lanka’s main markets for Tourism which generated a remarkable number of 254,175 arrivals in 2018. Participation for these events are critical to Sri Lanka in creating value in their minds, as a go-to destination that fits perfectly with the preferences of any age group, compatible with their demands, comparable with their dreams and copious with their wants.
Sri Lanka’s rich diversity of resources affords everyone to find their dream destination in some incredible corner or other in this picturesque, diminutive, intriguing and enchanting island.
Accordingly, Sri Lanka Tourism in collaboration with Sri Lanka High Commission in the UK also participated at a Virtual Media Networking session in the UK, “The Virtual Media Meet” which was organized by the Association of National Tourist Offices and Representatives.
The participation at the UK Virtual Travel Market and the ensuing Network with Media will hold untold value in drawing inundated visitor volumes from UK to Sri Lanka.
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