Nations Trust Bank is well-known in the banking space for its commitment to digital accessibility and social responsibility.
As the next step in its digital journey, Nations Trust Bank announced the network-wide rollout of “Nations e-Leaflets”, which commenced on September 8.
Nations e-Leaflets will replace the Bank’s wide array of printed marketing and customer care material at branches and other locations. Customers will now enjoy a futuristic experience where they can simply scan a QR code and access a vibrant digital leaflet on their smartphones or other smart devices.
This move will also reduce the Bank’s reliance on paper while enhancing customer convenience and access to information. For customers who do not use a smart device or prefer a hard copy, printed leaflets will be available upon request.
Speaking about the rollout, Hemantha Gunetilleke, Deputy Chief Executive Officer at Nations Trust Bank said, “We are excited to launch our new e-leaflet platform across our branch network to provide an enhanced and seamless customer experience.
From our inception, we understood that digital was the future. Thus, our digital strategy revolves around continuous transformation through innovation, to offer the highest levels of customer convenience, accessibility and simplicity.”
“We are also highly conscious of our impact on the environment; this has inspired us to put into place many mechanisms to reduce our carbon footprint by eliminating paper where possible, streamlining processes through automation, investing in renewable energy and reducing waste across the organization. Our transition to e-Leaflets is one step ahead in our journey towards becoming a carbon-neutral business.”
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