SLIM President Roshan Fernando and the CEO/ Executive Director Sanath Senanayake handing over the revamped Postgraduate Diploma in Marketing Management book to Prof. Sampath Amarathunga, the Chairman of the University of Grants Commission of Sri Lanka and Prof. Arosha S. Adikaram, an academic of the Human Resource Management Faculty at the University of Colombo.
The Sri Lanka Institute of Marketing (SLIM) has recently upgraded the course structure of the Postgraduate Diploma in Marketing, adding novel topics and subject areas such as Digital Marketing, AI in Marketing and Services Marketing, to develop the desired skills needed to respond to international marketing challenges.
SLIM has also renamed the programme as the “Postgraduate Diploma in Marketing Management”.
The new 18-month programme consists of 4 levels; Diploma in Marketing Management, Higher Diploma in Marketing Management, Graduate Diploma in Marketing Management and Postgraduate Diploma in Marketing Management.
While the duration of the first stage to the third stage will be 4 months each, the final stage will last for 6 months.
The revamping of the programme was initiated and executed by the Education Reforms Committee of SLIM headed by Prof. Arosha S. Adikaram, who is currently an academic of the Human Resource Management Faculty at the University of Colombo. The structural change of the course was implemented upon the approval of the institute’s Board of Study lead by Prof. Sampath Amarathunga, who is currently serving as the Chairman of the University Grants Commission.
Following the revamp, SLIM expects to add more value to the industry by igniting the potential of budding marketers, who one day will steer the corporates towards greater heights.
Commenting on the course upgrade, Roshan Fernando, President, SLIM stated, “As the national body for marketing, SLIM is dedicated to elevate the marketing profession in the country. The SLIM PGDIP one of the most sought-after marketing qualifications in Sri Lanka, was revamped to suit the modem-day requirements.”
“This is the most-preferred marketing qualification looked for by employers when it comes to recruiting the top talent to their organisations. The PGDIP holders are pursuing successful careers not only in Sri Lanka but also beyond our shores as well. While SLIM students are trained and mentored by industry experts, they also get an opportunity to take part in various national events conducted by SLIM such as SLIM-NASCO, SLIM Brands Excellence, SLIM Peoples Awards, SLIM Marketers’ Ball, EFFIES, and the opportunity join SLIM Toastmasters” added Nuwan Gamage, Vice President, SLIM.
Sharing his opinions about the programme, Sanath Senanayake, Chief Executive Officer, Executive Director, SLIM said, “SLIM PGDIP is the most recognised professional qualification in marketing in Sri Lanka.”
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