The Sri Lanka Institute of Marketing (SLIM) recently conducted a tailor-made workshop for the sales and medical delegates of Indoscan (Pvt) Limited, a leading importer and distributor of pharmaceutical products.
The exclusive training programme was conducted by Dr Pradeep Edward, an eminent Marketer who possesses extensive experience in the medical and pharmaceutical industry. This in-house training programme was focused on three key areas; closing sales, improving negotiation skills, and bringing out the potential of the participants.
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| Roshan Fernando |
The Restart Sri Lanka initiative was introduced under the auspices of Prime Minister, Mahinda Rajapaksa. Accordingly, SLIM has conducted a series of tailor-made training programmes and workshops of this type to empower the corporates and local SMEs.
Commenting on the workshop, Ananda Samarasinghe, Chairman/Chief Executive Officer, Indoscan (Pvt) Ltd said, “I would like to extend my gratitude to SLIM for conducting this special in-house training programme for our team members. Since SLIM is the national body for marketing, we always rely on the exceptional training programmes curated and carried out by SLIM, which have proven to be effective in igniting the true potential of the attendees. This programme imparted exceptional skills in selling to our employees and equipped them to employ those skills in a practical environment by thinking differently and being proactive. The staff were extremely satisfied with the training conducted by Dr Pradeep Edward”.
“As the apex marketing body in Sri Lanka, SLIM is always focused on uplifting the local marketing fraternity. We aim to strengthen the sales and marketing teams of corporates by conducting tailor-made training programmes that fulfil their unique training needs. We have an edge in providing training programmes to the pharmaceutical industry as SLIM is also the conducting body of the Certificate in Pharmaceutical Marketing, which is the only professional course in Sri Lanka that covers Anatomy, Psychology, Marketing and Management”, stated Roshan Fernando, President, SLIM.
Commenting on the programme SLIM Vice President Nuwan Gamage said, “The corporate solutions offered by SLIM have become much sought-after among corporates and they always send their employees to SLIM to sharpen their professional skills and enhance knowledge on sales and marketing. We offer a wide array of customised corporate solutions to address the needs of various professional groups. SLIM never compromises with the quality of its education. We hope more companies will join hands with SLIM to train their staff’’.
Sharing his thoughts, Sanath Senanayake, Chief Executive Officer / Executive Director, SLIM said, “Although most training fails to connect its content to actual on-the-job application, SLIM is always focused on bridging the skills transfer gap. Corporate training is a critical part of any company’s ability to continuously transform and compete in today’s business environment.”
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