The Bank of Ceylon has emerged as the No.1 Banking brand in the country, for the 12th consecutive year, said Brand Finance Lanka in its 12th publication of “The Brand Annual” published by Media Services (Private) Limited.
Being the Banker’s to the Nation in its true essence BOC derives its sustainable growth from incorporating its vision together with the socio-economic growth objectives of Sri Lanka.
It has again proved itself to be worthy of calling itself the No.1 Bank in the country not only because of its reach and financial strength but also because of it being a committed and a trusted financial partner for all Sri Lankans. The Brand Finance Lanka which was established in 2004 as a joint venture of Brand Finance, originated in London in 1996 as a leading independent brand valuation consulting agency in the world. Brand Finance Lanka which has been operating as the Sri Lankan partner to the International company has been identifying brands annually since 2009.
“The strength of our brand has always been rooted with it being together with our community. BOC has been able to build itself as a household banking brand through sheer commitment and trust shown towards all stakeholders through its responsible business practices. As a bank with an inherent responsibility towards socio-economic enhancement of the country, we have always been there with our fellow citizens in both good and bad times the country has gone through.” stated Chairman, Kanchana Ratwatte. “The brand has been able to relate to its customers by adopting its strategies to be more empathetic towards the needs of the Sri Lankan community. I am also thankful for the continued trust and loyalty that has been placed on the Bank by its valued customers, loyal staff members and all stakeholders which allows the Bank to drive successfully across the country,” he further added.
Genuinely binding with the community, brand BOC has been generating value towards the country throughout its existence. Understanding the needs which arose with the pandemic situation, BOC responded by aligning its strategies and resources to face the situation with confidence and continued to provide an uninterrupted service whilst extending its digital technology to reach customers who were eagerly waiting to fulfill their banking needs. Acting General Manager D.P.K. Gunasekera said, “Aligning its strategies with the Government’s socio-economic objective to revive the economy from impact caused by the COVID pandemic, BOC also has brought forward measures to address financial needs of SMEs and Micro entrepreneurs to relieve them of their financial burden due to adversities of COVID-19.”
In recognition of this achievement the “BOC” was also awarded The No.1 Brand title in Sri Lanka by “InterBrand” at its very first convention held in Sri Lanka. This indigenous brand was yet again recognized internationally as a MasterBrand for the year 2017-2018 by the CMO council Asia and was named as one of the “Top 1000 Banks in the world” by the “The Banker” U.K. Magazine.
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