Elephant House a household brand synonymous with years of heritage and value, has embarked on yet another monumental initiative with increased concern for the environment, driven by the intention of reducing the carbon footprint and adapting more eco-friendly, feasible practices.
The company has reduced the overall plastic usage by converting the long necks of the PET bottles to short necks and weight reductions of PET bottles upon successful completion of trials. This has led to an impressive 77,00 kg reduction of plastic usage. The shrink wrapping used in bundle packaging has been re-engineered with polythene gauge been reduced to 70 microns which has led to a further reduction of 14.078 kg of plastic usage and the company is currently testing the feasibility of achieving an overall reduction of polythene per bottle usage by optimizing on wrapping.
Further the PET bottles smaller than 1 litre are being manufactured with low compressed air pressure which leads to the reduced usage of electricity and overall reduction in wastage.
Striving to remain a conscientious organisation, Elephant house has also adopted practices that have brought about spectacular reductions in the use of corrugated products. The UHT packaging has seen a reduction of 43% in usage while the ice cream range has implemented a 24% reduction and the company has also actively implemented the removal of corrugated bottom in packaging boxes.
Sanjeewa Jayasundera, Head of Supply Chain Management commented, “At Elephant House, we are truly conscious that our duty extends beyond the production of consumer products. We know that as a responsible corporate citizen, we should contribute towards a greener country and world which is for the benefit of all future generations. He further stated, “As an organisation we strive to take the right steps towards engaging more sustainable and eco-friendly practices which in the long run will be one of our biggest offerings to our consumers.”
The Plastic Cycle initiative, backed by the Sri Lanka Recyclers Association is a wonderful CSR initiative through which specially designed bins are placed at strategic key locations with the sole intention of encouraging the proper disposal of recyclable plastic. Consumers and general public can simply wash, crush and drop off their plastic at a bin convenient to them. The initiative will be expanded by the further sponsoring of over a 100 bins which will be made available at all supermarket chains along with the additional support of a 3rd party enabler Zero Waste. The collection of recyclable plastics will be made more economically viable with the use of modern technology.
Ceylon Cold Stores is a subsidiary of John Keells Holdings PLC (JKH), Sri Lanka’s largest listed conglomerate in the Colombo Stock Exchange operating over 70 companies in 7 diverse industry sectors.
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