SLIM concluded yet another fruitful and rewarding series of workshops with the annual Knowledge Week. Knowledge Week 2019 included, James Taylor Live in Sri Lanka, the Marketers Summit 2019 and Brand Week. This five-day programmeincluded 16 local and international speakers, and witnessed the participation of a large audience including over 1000 professionals,corporate heads and decision-makers in the country.
One of the main highlighted programmes,‘James Taylor live in Sri Lanka’, featured the award-winning speaker and internationally recognized leader in creativity and innovation who spoke on the topic ‘How to Survive and Thrive in the Age of Artificial Intelligence’. The forum focused on Creativity in Business, Innovation, and Artificial Intelligence,providing insightful knowledge and advice to the participants.
This session was followed by the Marketers Summit 2019, which featured 6 eminent local and international speakers from the marketing industry. The speakers presented their success stories, experiences and case studies on ‘Driving Business through Creativity & Innovation’ and offered a learning platform for the audience. The SLIM Brand week, a five day brand-marketing symposium, which was part of t Knowledge week, was graced by 9 speakers. The forum was designed to challenge brands to conceptualize and apply the experiences and solutions of tomorrow, while exploring innovation andemerging technologies of the future.
Sharing his thoughts on the success of the event, Suranjith Swaris, the President of SLIM, stated, “SLIM is proud and delighted to promote and organize thought-provoking and knowledge-creating workshops that benefit the marketing fraternity in the country by launching the campaign named M.A.D. by highlighting the significance of ‘Marketing. Academics. Data.’, which will be the future of the business world in the face of technologically disrupted landscape”.
“It is vital to gather knowledge and information about innovative technology and new strategies in order to compete in the local industry and global arenas. With creativity being an evident gap in the country, James Taylor’s insight on Artificial Intelligence was an invaluable aid to the entire marketing fraternity in Sri Lanka. I believe the Marketers Summit and Brand Week further provided a learning platform and a hub of knowledge sharing and innovation for the marketers in the country,” he further stated.
Sanath Senanayaka, the CEO/ED of SLIM added, “SLIM proudly saw the end of yet another successful and eventful week filled with knowledge, novel concepts, and innovative strategies. We hope that Knowledge Week, with its cutting edge workshops, reinforced and provided participants with the knowledge to penetrate the highly competitive marketing industry. While this is the end of a motivational and inspirational week, we hope that all participants will stay tuned with SLIM as we have many events planned for next year”.
Expressing his gratitude and thanks, Manthika Ranasinghe, the Project Chairperson - James Taylor Live in Sri Lanka stated, “I would like to thank our sponsors, partners, event organizers, the media and everyone who supported us immensely to make this event a success. We believe that such events provide an opportunity for companies to incorporate new strategies and enhance their businesses, and aid in elevating the standard of the marketing industry in Sri Lanka.”
Charaka Perera, Project chair for National Initiatives of SLIMstated,“The entire SLIM Knowledge Week was embraced through the MAD (Marketing Academics& Data) campaign, which was launched in support of James Taylor Live in Sri Lanka& Marketers summit 2019. The campaign fits into the SLIM’s vision to lead the nation’s efforts towards the economic prosperity through building a Knowledge destination in Sri Lanka.
As the national body for marketing, SLIM has an integral responsibility to add value to the nation’s ambitious development agenda.SLIM is committed to imparting global knowledge and experience, and therefore continues the process of featuring exceptional global personalities and providing knowledge-creating workshops for the benefit of the business fraternity of Sri Lanka”.
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