Kalin Sarasin, widely regarded as the leader who transformed tourism in Thailand, will be in Sri Lanka next week to address a top business forum where he will share key lessons among other insights.
Organized by the Sri Lanka – Thailand Business Council, the event titled ‘Sync-up with Thailand’ on 18 September at 6.30 pm. at Galle Face Hotel, will be made insightful by Sarasin’s presentation who is currently Chairman of the influential Thai Chamber of Commerce and Board of Trade of Thailand.
Previously Sarasin was the Chairman of the Tourism Authority of Thailand (TAT) and was responsible for transforming the country’s performance in tourism. In 2015, Thailand attracted 29 million visitors and by last year within three years, the number had risen by over 34 million.
As the head of the Thai Chamber of Commerce and Board of Trade of Thailand, he connected the two organizations and related tourism bodies to collaborate and integrated the operation in the same direction which aim to standardise Thailand tourism with sustainable growth. These will be driven under the concept of value added throughout tourism’s value chain by involving local contributors under the theme ‘Amazing Thai Tae’.
Sarasin is currently the Director – Government Liaisons and Public Affairs of Siam Cement PLC (SCG). Previously, he was the Managing Director of SCG Trading, which is the trading arm of SCG that managed 35 overseas offices worldwide.
At the 18 September forum in Colombo, he will share insights into doing business with Thailand, the role of the Thai private sector in Thailand, lessons learnt in developing tourism and the economy in Thailand and overview and services of the Thailand Board of Trade and Thailand Chamber of Commerce.
Throughout the term of office at TCC & BOT, Sarasin drove key strategies and projects of TCC through collaboration with various domestic and international organizations, both private and Government sector.
With profound experience coupled with a core belief in transparency, positive thinking and dedication, Sarasin is surrounded by extensive networks which, in turn, have positively supported the Thai Chamber of Commerce and Board of Trade of Thailand.
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