SriLankan Airlines, a member of the oneworld alliance, continuing to prove the global appeal of its marketing communication endeavors, won an esteemed PATA Gold Award in Astana, Kazakhstan recently.
Accordingly, the award winning entry ‘Two Cities, One Spirit’ which was aimed at enticing travelers to experience the inherent similarities between Sri Lanka and Melbourne, managed to bag a Gold Award in the category ‘Marketing – Carrier.’
PATA Awards recognizes impactful campaigns, institutions and initiatives that inspire travel and tourism in the region. This year’s awards attracted 197 entries from 78 organizations and individuals worldwide. The winners were selected by an independent panel of judges.
SriLankan Airlines’ Chief Executive Officer Vipula Gunatilleka said, “We are delighted to receive yet another global accolade for this marketing campaign which announced the launch of our Melbourne services. This reaffirms the universal appeal of our communication endeavors. As the National Carrier of Sri Lanka, we are honored to put Sri Lanka on the map.”
“Two Cities, One spirit” stems from a place of honouring and celebrating the kinship between Melbourne and Sri Lanka.
Accepting the award on behalf of the Airline, Senior Manager Marketing Saminda Perera said, “We are extremely glad to return to this esteemed forum after a break of 12 years. For us at Marketing, winning a global accolade is not just a reason for celebration but also an inspiration to continue this award-winning streak.”
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