Softlogic Life Insurance PLC became the youngest Sri Lankan brand and the only insurance brand in Sri Lanka to walk away with the coveted ‘Brand of the Year’ award at the recently concluded Effie Awards 2019 at Water’s Edge Battaramulla. Softlogic Life won a total of five awards—two Golds, one Silver and two Finalists, making it the only Sri Lankan brand in history to win two gold awards in a single year. Softlogic Life won the ‘Brand of the Year’ award for their unique‘Leda Leda’ campaign that changed the perception of insurance in the country and became the most talked about piece of communication last year for its creativity, effectiveness, execution quality and engaging value. The winning campaign was deemed Gold quality by the jury panel whose selection criteria were creative and effective advertising. The ‘Brand of the Year’ award makes Softlogic Life the only Sri Lankan financial services brand ever to win this accolade at an Effie Awards.
The other awards won by Softlogic Life at Effies 2019 were two Gold awards in ‘David vs Goliath’ and ‘Insurance’ categories, the Silver award in‘Use of Influencers’ category and two Finalists awards in ‘Corporate Reputation’ and ‘Media Partnership’ categories.With these history-defining wins, Softlogic Life now joins an elite circle of brands that have won Gold awards; only 10 Gold awards have been awarded so far since Effie Awards’ inception in Sri Lanka.
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