ICT Industry Skills Council (ICTISC) recently signed a Memorandum of Understanding (MOU) with the Department of the Marketing Management of the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura (USJP).
The main objective of signing the MOU is to improve students’ competency, soft skills and thus employability quotient and it is also aimed at fostering a long-lasting relationship among the parties and exchanging knowledge in the areas of human resources, soft skills and Information Technology.
The agreement will also strengthen the links between academia and industry while transferring knowledge and skills across parties, and will also empower the youth in their career development.
Vice Chancellor Professor Sampath Amaratunge said: “Undergraduates who study marketing management at the university, now has the opportunity to make their future marketing career more successful by gaining ICT knowledge and experience.”
“This is a great move as we collaborate with a partner like ICTSC, interested in investing in the youth by providing them the chance to put theory to practice. We at USJP seek to provide a holistic experience to all our learners under this agreement,” Prof. Amaratunge said.
Speaking on behalf of ICTISC, Chairman Chinthaka Wijewickrama stressed the importance of working with leading universities in the country to close the gap between what the market requires and what is taught in class.
“Despite the fact that there are ample job opportunities in the labour market, almost in every sector, Sri Lankan youth are highly lacking job competencies required by the corporate sector. Sri Lankan system of education is criticized severely because it doesn’t have a syllabus that is career oriented or focused on jobs,” Wijewickrama said.
“The innovation of the ICT in modern teaching is crucial for national development. In this background, ICT should be inculcated in the educational system in the country for teaching and development. This will ensure that local educational system would be able to cater to ever-changing requirement in the job market,” he said.The Faculty of Management Studies and Commerce, USJP is the largest faculty in terms of undergraduate student population across any discipline in Sri Lanka.
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