The importance of developing the MICE tourism in Sri Lanka and also the consequent deterioration of valuable natural resources that always help to prosper the local tourism industry was focus point by former Deputy Chair Tourism Australia, Andrew Fairley at a tourism promotion seminar held in Colombo.
Andrew Fairly recently worked with the Sri Lankan Government and tourism authorities on the Tourism Strategic Plan 2017-2020 that was released last year. The seminar was organized jointly by the Australian High Commission and the Sri Lanka Tourism Development Authority (SLTDA). The Market Development Facility (MDF), a private sector development programme in Australia facilitated the seminar conducted under the theme ` Staying ahead in Global Tourism Marketing’.
MDF is a multi-country private sector development programme funded by the Australian Government, operating in Papua New Guinea, Fiji, Timor-Leste , Pakistan and Sri Lanka. MDF works jointly with the Ministry of Tourism Development in Sri Lanka. Speaking on the occasion Andrew Fairly also focused attention towards popular hotpots in the country such as the Yala National Park and Sigiriya said destruction of natural assets should be stopped. He said deterioration of natural resources affects visitors and if it continued unchecked it could cause serious damage to the industry.
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