A premier distribution company Natural Wonders, partners with, Church & Dwight a leader in household goods and personal care products to launch Batiste dry shampoo in Sri Lanka.
Batiste offers consumers the fastest and easiest way to great looking hair. Batiste is a classic dry shampoo that instantly refreshes your hair between washes, leaving it clean, fresh and full of body and texture.
Dipankar Banerjee, General Manager Natural Wonders , commented, “It is a proud moment and a new milestone for Natural Wonders to be able to partner with Church & Dwight a global leader in Household Goods and Personal Care Products. Batiste Dry Shampoo will be an innovative and novel concept for the Sri Lankan consumers and we are delighted to offer our consumers new experience, and a great convenience in hair care”.
Inspired by London’s fashion style Batiste is set to become the next hairstyling trend. According to market data provider Nielsen, Batiste has been world’s number one dry shampoo brand for over 30 years, offering consumers the fastest and easiest way to great looking hair.
Ashish Seth Sales and Marketing Manager for South East Asia and South Asia for Church & Dwight said. “At the heart of Batiste dry shampoo is an innovative starch based ‘no water needed’ formulation that does not leave any residue. Batiste targets excess oil and grease, helping to eliminate it at the roots, giving dull, lifeless hair a much needed makeover.”
Batiste dry shampoo comes in four variants that refresh your hair with a burst of fragrance and comes in trendy packaging designs that are inspired by global catwalk trends. Original, Tropical, Blush and Cherry are the four variants that was launched in Sri Lankan market.
Batiste will be made available across all modern trade outlets and selected general trade outlets and fashion and beauty stores.
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