Berlin: Over the last half-century ITB Berlin has had a decisive impact on tourism, and on the eve of its fiftieth anniversary it enjoys an excellent standing. From yesterday to March 13 2017 around 10,000 exhibitors from 187 countries and territories will be exhibiting the latest products and trends of the global tourism industry on 1,069 stands.
The Maldives is the official partner country of ITB Berlin 2017. Sri Lanka is yet to obtain this honour. With its glistening white beaches, turquoise lagoons and unrivalled diving opportunities, this island nation is a nature paradise, and one of the last on the planet. Maldives has been exhibiting at ITB Berlin since 1984 and is a model of eco-friendly and carefully controlled tourism development. The country will host a spectacular reception at the opening ceremony on the eve of the show.
During the event around 260 exhibitors will be presenting the many products and services of this year-round sunshine destination on an enlarged stand in Hall 5.2 which now occupies 200 squaremetres.
Messe Berlin GmbH CEO Dr. Christian Göke said “We are delighted with the consistently high numbers of exhibitors, particularly from abroad, at the anniversary edition of ITB Berlin, which once again will provide outstanding opportunities for global business. In the face of terrorist attacks at popular travel destinations and palpable consumer fears the industry needs a strong boost to kickstart the travel season. ITB Berlin is the industry’s leading marketplace and as the meeting place of the global travel industry can set the tone for change. Over the next three days one thousand of the world’s most senior buyers will gather for the ITB Buyers Circle in order to negotiate deals and do business”.
Some of the highlights at this year's exhibition at the Messe Berlin.
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