HNB General Insurance Limited (HNBGI) a fully owned subsidiary of HNB Assurance PLC (HNBA) announced the appointment of Jude Benjamin as its Chief Business Officer for Personal Lines and Branch Network.
A professional with a charismatic and a dynamic personality and a product of St. Thomas’ College, Mount Lavinia, Jude holds expertise of over two decades in Marketing including, brand building, marketing communications, business development, event management as well as broker development.
Prior to the appointment of HNBGI, Jude has held many Senior Managerial positions. At his last position, Jude served Orient Insurance Limited as the Senior Vice President for Distribution and Marketing for a span of five years, prior to which he functioned as the Assistant Vice President, Marketing of American International Group (AIG). He has led many initiatives in developing distribution initiatives as well as strategizing operations and setting up and monitoring distributions channels. In addition, Jude has served Asian Alliance Insurance as the Head of Marketing for a period of two years and Union Assurance PLC as the Manager for Broker Networking for a period of six years.
HNBGI, which commenced business in January, 2015, specializing in motor and non-motor insurance solutions, is presently one of the fastest growing Insurance Companies in Sri Lanka, with a network of 55 branches.
HNBA, the parent company specializing in life business ranked within the Top 100 Brands and Top 100 companies in Sri Lanka by LMD, has won International awards for Brand Excellence, Digital Marketing and HR Excellence and many awards for its Annual Reports at Award Ceremonies organized by the Institute of Chartered Accountants of Sri Lanka and SAFA (South Asian Federation of Accountants).
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