Clogard, one of Sri Lanka’s leading oral care brands lent a helping hand to the Department of Wildlife Conservation in pioneering a social endeavour aiming to protect the ecosystem surrounding the sacred Sri Pada.
A series of initiatives were carried out in the backdrop of escalating plastic pollution on the Sri Pada site which is home to a rich bio-diversity.
Keeping true to their core purpose of Strong Roots and Strong Bonds, Clogard’s reasons for engaging with this project were twofold.
In order to help the land flourish, while also educating the Sri Lankan people on the proper methods of disposing of plastic in order to preserve the environment for both themselves and their fellow Sri Lankans. This campaign was titled ‘Jala Mula Rakimu Samanola Gira’
The Clogard team came forward to display awareness boards along the route to Sri Pada, as reminders to protect the sacred site from plastic pollution. The team also volunteered in collecting the plastic debris along the Sri Pada route and handed over those to a designated garbage collector.
Moreover, Clogard continued its efforts towards a plastic-free environment by giving away clay bottles to pilgrims, encouraging them to minimize plastic usage and set up purified drinking water facility at Indikatupaana, Seetha gangula and Rathuambalama for the convenience of pilgrims.
A Clove infused aromatic Breath Freshener was given to the pilgrims to fully refresh them on their journey.
Derrick Anthony General Manager Marketing, Personal Care at Hemas Consumer said, “We are indeed proud to have led a series of initiatives with a strong passion to preserve this sacred site and make it a plastic-free environment. Irresponsible dumping of plastic is a wide spread issue not only seen at Sri Pada, but also in every part of the island.”
As a brand with truly Sri Lankan values embedded, Clogard lent a hand for this social endeavour at a time when the surroundings of Sri Pada are in danger from irresponsible disposal of plastic.
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