Providing its dominant position once again, the nation’s No.1 cable manufacture ACL Cables PLC was crowned among Sri Lanka’s most valuable building material brand for 2021 according to the annual index released by Brands Finance Lanka recently.
Brands Finance Lanka, the world’s leading independent branded business valuation and strategy consultancy firm declared ACL Cables as the Number 1 and most valuable building material brand in Sri Lanka with a brand rating of AA.
Earning further kudos, ACL Cables climbed eight notches in the overall ranking table to be positioned at number 36 compared to last year’s ranking of 44 and the only cable brand to be ranked amongst the top 40 companies in the country. ACL brand was valued at (Rs. M) 2687, which is 17% higher than the year before.
This has been the 6th consecutive year for ACL Cables to be prestigiously ranked amongst the Top 50 most valuable brands in Sri Lanka and the first to be ranked as No. 1 in the category of building material.
This is a milestone that has not been achieved by any cable or electric appliances manufacturer in Sri Lanka to-date.
Sri Lanka’s most valuable brands is an annual brand study compiled by Brand Finance and presented by Lanka Marketing Digest (LMD).
The strength of a brand is determined through the developed Brand Strength Index (BSI).
Commenting on this significant ranking ACL Cables Managing Director Suren Madanayake said, “Throughout the past 5-6 years ACL has accelerated its position and brand power. We have worked hard as a team to take ACL to where it is now. This survey proved our leadership not only in the space of cables and electrical appliances but also in the larger category of building materials, which we operate in. Today we can be proud and enjoy the success we have achieved to-date.”
He added, “As a brand we are extremely delighted with our achievements, especially our performance amidst a global pandemic. I would like to thank our brand marketing and sales teams for their supreme efforts and contribution towards this remarkable triumph. Also my heartfelt gratitude to all our customers and stakeholders who have journeyed with us for the past six decades, supporting us and helping us grow from strength to strength.”
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