Singer Sri Lanka PLC, a premier consumer durables retailer has clinched prominent awards at SLIM People’s awards 2021, reiterating its dominance in the consumer durables sphere.
Singer was crowned SLIM People’s Brand of the Year 2021 award for 15th consecutive time topping off a memorable night for the retail giant.
Forging its way to yet another remarkable achievement, Singer clinched the coveted SLIM People’s Durables Brand of the Year 2021 award, reaffirming its positioning as Sri Lanka’s premier consumer durables retailer.
On a winning streak, Singer also re-claimed SLIM People’s Youth Choice Brand of the Year 2021 award after 3 years, because of its renewed focus during the last year to appeal to the youth via a targeted communication strategy and introduction of modern products. Proof of strong progress being made of a heritage brand slowly evolving to be more progressive and future oriented.
Held for the 15th consecutive year, SLIM People’s awards 2021 aims to recognize brands and personalities with great impact for people.
Mahesh Wijewardene Group CEO of Singer Sri Lanka PLC said, “We are highly honored to win three awards at one of Sri Lanka’s most renowned awards ceremonies. Singer has been winning the People’s Brand of the Year award since the very beginning of the awards ceremony. These awards speak volumes for the commitment and passion of our team who steered to transform Singer in to a premier retail destination that caters to the growing demand of our customers.”
Shanil Perera, Marketing Director of Singer Sri Lanka PLC said, “We are indeed proud of these awards that further inspire us to reach new heights in the retail segment. We have been implementing innovative marketing approaches over the last two years having identified the need to better engage with our consumers and our team has worked tirelessly to position Singer as the leading consumer durables provider in Sri Lanka.”
Singer has demonstrated consistency and resilience with strong strategies in place with key decision-making, sales optimization and improving productivity and efficiency of staff.
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