The National body for Marketing in Sri Lanka, SLIM, offers the Professional Certificate in Marketing (PCM), a certified course in Marketing fundamentals.
The Professional Certificate in Marketing is a three month programme which imparts knowledge on basic theories and strategies in Marketing and is a popularly sought-after qualification in the marketing sphere as the first step of learning in the field of Marketing.
President of SLIM, Roshan Fernando, highlighting the necessity to empower the professional marketers and entrepreneurs while reviving the Lankan economy amidst the COVID-19 pandemic said, “The COVID-19 crisis has redefined ethics and practices in businesses, altering marketing trends and platforms.”
Vice President of SLIM, Nuwan Gamage, stressing the necessity of skills development in Marketing during challenging times said, “Due to drastic shifts in consumer behaviour, sales have been immensely affected in most sectors in the country. While some sellers findexcessive demand for their products and services, others are staring at empty sales pipelines.”
SLIM CEO and ED Sanath Senanayake, emphasizing the significance of studying Marketing at SLIM stated,“SLIM PCM is the most recognized course for marketing in the country as well as in South Asia.It is interesting to witnessthe increasing number of students engaging in marketing studies every year. This is due to the competitive environment in which they have to work as employees. SLIM PCM lays the foundation for further studies in marketing and acts as an entry qualification to the indigenous Postgraduate Diploma in Marketing and the shortest route to an MBA.”
As the pioneer of marketing in the Island, the Sri Lanka Institute of Marketing has identified the necessity of enhancing the marketing philosophy among the aspiring marketers and entrepreneurs in the country.SLIM PCM is regularly updated to be on par with the rising global Marketing needs and the trends in the industry. At SLIM, we focus on delivering quality education that would not only help the students in their current situation, but also help them create a clear path for their future goals.
SLIM is the National body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), Organisation of Professional Associations of Sri Lanka (OPA) and Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL).
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