Unidil Group of Companies, a member of Vallibel One PLC and the leader in packaging industry in Sri Lanka, launched a rebranding campaign in honour of their 25th Year, Silver Jubilee recently at The Kingsbury Hotel Colombo.
The event was graced by the presence of Dhammika Perera, Chairman of Vallibel One PLC, The Board of Directors of Unidil Group of Companies, esteemed customers, suppliers, banking partners, the Management Team of Unidil Group of Companies and several other distinguished guests. Emphasizing on the values of resonating with changing trends in the packaging industry, Unidil redesigned its brand with the launch of a new logo.
The rebrand also features a new tagline “The leader in Packaging”, a service status gained for the exceptional services they’ve provided over the past 25 years. The brand now identifies itself as the leader of both Corrugated Cartons and Paper Sacks.
“We are very excited to move our company forward with updated branding in honour of this milestone” says Bannet Gamalath, CEO, Unidil Group of Companies.
Gamalath further stressed that the company is investing on improving the infrastructure of the company and eventually would ensure the highest customer service and the shortest delivery time in the industry.”
The new Unidil brand will reinforce its focus on the local and global markets. It will also enable in driving the spark to reimagine business structures, harness maximum capacity and maintain competency throughout.
“The re-launch was aimed at creating a contemporary brand which is unique in its own way in reflecting the dynamism and potentials of a combined team.
“The future of our industry is rapidly evolving and we needed to upgrade our ways of branding to unify our vision of progressiveness, creativity and sustainability,” said Yazeer Shafraz, Head of Branding & Communications, Vallibel One PLC. The company is also quite keen on its sustainable business processes.
Apart from the Brand Launch, Group Chairman, Dhammika Perera felicitated the Unidil staff members in recognition for completing 25 years of loyal service at the organization.
“Only those that offer adaptable and engaging packaging solutions and deliver on its promise to positively affect the environment will remain valued by consumers and take the lead in their sectors.” says Indika Ilukkumbura, Head of Finance, Unidil Group of Companies.
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