SDB bank surpassed many of the country’s biggest business names and banks to the top 50,100 best-performing brands. The bank secured the top spot among all first-time entrants in 2020.
Brand Finance Sri Lanka’s 17th annual review featured a number of familiar names in addition to first-time inclusion SDB bank. The bank’s leveraging of business growth through improved brand value is seen to be a key factor for their top-50 rank in the global brand valuation consultancy’s 2020 Top 100 list.
SDB bank’s ranking in Brand Finance’s annual review is made all the more commendable by their surpassing of a number of significantly larger banks. The bank’s brand valuation of 2029million rupees is set to add immense long-term value to their brand in driving further financial growth.
The comprehensive brand refresh effected by SDB bank towards end-2019 and the early part of 2020 contributed heavily to this valuation. From adopting an umbrella brand strategy in consolidating its sub-brands under the parent brand, opening of new-look branches islandwide and significant investment across digital advertising media, to a revamped internal branding effort, the bank’s brand revamp has allowed for greater alignment with its financial objectives.
SDB bank’s CEO Thilak Piyadigama and their corporate team had identified being ranked in Brand Finance’s Top 100 brands as a key goal in their ambitious overall strategy for 2020.
In addition to boosting brand and customer confidence, the ranking will prove beneficial in improving the bank’s already impressive investor portfolio which includes first-rate institutions such as the International Finance Corporation, a member of the World Bank Group; FMO, a Dutch Development Bank; and SBI Holdings, a Japan-based financial services group.
The enhanced corporate standing will allow a transformational SDB bank to attract and secure large-scale global investment in further consolidating its position as one of the country’s top banks.
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